By David Flynn
Step inside the first Swiss Boeing 777-300ER, featuring all-new first class suites and business class seats, along with super-styled cabin interiors.
Shaped by leading design house PriestmanGoode, the new seats are a natural evolution of Swiss' award-winning cabins – but with more space, more storage and greater privacy.
The colour palette throughout the cabin has been updated to richer, more sophisticated tones, while keeping very much on-brand for that unmistakeable Swiss look and feel – even in the entrance to the Boeing 777, which is a little more like a reception area.
"We took inspiration from Switzerland’s design and craft heritage, as well as Swiss’ own brand identity, including the airline’s headquarters and flagship lounges in Zurich" says Nigel Goode, Co-Founding Director of PriestmanGoode.
"The resulting cabins are luxurious, elegant and timeless with a lightness of touch, precise craftsmanship and attention to detail that embody the Swiss brand.”
Swiss Boeing 777-300ER First Class
Eight spacious private first class suites are nestled into the nose of the Boeing 777.
Each exudes a warm 'colour and materials' palette of browns, greys and accents of European oak wood, while soft walls, woven fabric bulkheads and curtain screens help damned noise in the cabin.
There's a 50% increase in personal storage compared with the previous first class seat, including dedicated storage for amenities.
Luxe touches such as a 32 inch video screen, reading lamp and cocktail table surface with integrated lighting – plus electrically-adjustable blinds if you're at a window seat – help turn each suite into your own inflight haven.
Each passenger has their own personal wardrobe, with a sliding door which creates a partition between the seat and the aisle to offer greater privacy.
Swiss Boeing 777-300ER Business Class
The 62 business class seats represent a measured evolution of the current and highly-regarded design rather than a radical make-over.
New features include headphone hangers and straps for storing tablets and magazines, along with more personal stowage.
"The current product is a good product, but of course there are always little things you can optimise," Swiss CEO Harry Hohmeister tellsAustralian Business Traveller.
For comparison, here's the current-gen Swiss business class: still superb, but now something a little less so...
As you'd expect, each seat converts into a fully flat bed that's over two metres long.
Also on Hohmeister's plan for premium passengers are "more individual services on board and in the lounges. It's a huge investment in the customer."
Swiss Boeing 777-300ER Economy Class
Travellers down the back of the bus can visit a self-service kiosk stocked with drinks and snacks.
The 270 economy seats each have a large touchscreen monitor plus USB sockets.
When (and where) Swiss will fly the Boeing 777-300ER
Swiss will fly its first Boeing 777-300ER in January 2016 – "only six months to go!", Swiss CEO Hohmeister smiles like an eager kid counting down the sleeps to Christmas – with five more to follow by August, "and then three more during 2017-18."
The first Boeing 777-300ER in the fleet will take wing in January 2016, and after European proving and familiarity flights the large twin-engine jets will start to appear on routes to Hong Kong, Bangkok and Los Angeles, plus some flights to San Francisco, São Paulo and Tel Aviv.
"The Boeing 777-300ER changes our economics compared to the Airbus A340, which is giving us more opportunity to engage ourselves in Asia again, because the Asian markets are very much under pressure by the Middle East carriers," Hohmeister explains.
2016 will be about "a 1: 1 rollover" as cities served by the fuel-guzzling four-engine A340 are upgraded to the Boeing 777-300ER.
"We want to bring more efficiency to the destinations we are flying to already, and from there we have to see where else we can develop the network. Based on higher efficiency and high profitability we also can grow to new destinations, but that’s not something for 2016."
Edited by AF085, 09 de July de 2015 - 11:48 .