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Lilit Marcus, CNN Updated 17th January 2019 New York (CNN) In 2017, about 35 million American citizens traveled to Mexico, visiting beachy spots such as Puerto Vallarta to historic sites such as Chichen Itza. But as political tensions flare between Mexico and its northern neighbor the United States, one airline decided to be proactive. AeroMexico, the country's national carrier, unveiled a program called "DNA Discounts," which offers discounts on flights to Americans who can show by taking a test that they have Mexican DNA. The amount of the discount depends on the percentage of Mexican ancestry. For example, a person who has 15% Mexican heritage qualifies for 15% off. The promotion is specifically targeted at states in the Western United States, including Arizona and Utah. A chart onscreen explains how long immigration between the two countries has been going on and which states in the United States are likely to have high numbers of people with Mexican heritage. However, there is much more going on with the campaign than simply wanting to encourage travel there. The commercial features representatives from AeroMexico interviewing some residents of Wharton, Texas, on their opinions about Mexico. Wharton is 60 miles southwest of Houston and about 300 miles north of the Mexican border. Several interviewees express their dislike of Mexico, saying they have no interest in visiting. One man says, "Let me stay here in peace, and let those folks stay on their side of the border." Others say they enjoy Mexican exports such as burritos and tequila, but have no interest in traveling to the country. That, of course, is where the big reveal comes in. The same people are told on-camera what percentage Mexican DNA they have. Some are dismayed, others confused. One couple looks pleasantly surprised at the news, with the husband teasing his wife about his percentage being higher than hers. No politicians or political issues are mentioned by name, but it appears AeroMexico is using its ad to examine tensions between the two countries. And this isn't the first time AeroMexico has addressed political issues in its commercials. In 2016, the company released an ad entitled "Fronteras" (Spanish for "Borders") that featured moody black-and-white shots of children pressed up against walls and chain-link fences. The ad came after now-President Donald Trump's campaign promise to build a border wall between the two countries. AeroMexico is part of the SkyTeam alliance, whose other members include Air France, Delta Air Lines and KLM. The "DNA Discounts" ad was released by Ogilvy, the airline's advertising agency. So far, AeroMexico has not commented about the ad on its official Spanish or English-language Twitter feeds or Facebook pages. CNN has reached out to AeroMexico for comment. https://edition.cnn.com/travel/article/aeromexico-dna-discount-travel-ad-video/index.html
Não sei se alguém está acompanhando, mas após a eleição do Chávez do Norte, o cancelamento da construção do NAICM e outras medidas populistas que derrubaram o peso mexicano e a confiança de investidores nos últimos dias, as principais companhias aéreas do país [Aeroméxico, Interjet, Volaris, Aeromar, etc] já estão se preparando para o cenário desafiador. Lembrando que o México é o segundo mercado mais importante da América Latina, atrás apenas da gente [brasil]. A mais recente é a Aeroméxico, que anunciou nesta terça-feira um plano de demissão de mais de duzentos funcionários, que soma-se a uma leve redução de frota (por enquanto, três E70 e dois 73G, mas em janeiro tem mais redução) e cancelamento de nove rotas domésticas e internacionais. ____________________________________________________________________________________________________________________ Después que el Secretario General de la Asociación Sindical de Sobrecargos de Aviación de México (ASSA), Ricardo del Valle Solares, declaró a la prensa nacional que tripulantes de cabina podrían verse afectados por el proceso de reorganización administrativa anunciado por Aeroméxico este martes 13 de noviembre, la aerolínea confirmó extraoficialmente a la entidad la necesidad de la dimisión de sesenta sobrecargos en enero del próximo año. La información se repasó a través de una carta firmada por el Director Ejecutivo de Relaciones Institucionales del Grupo Aeroméxico, Sergio Alfonso Allard Barroso, que en este miércoles 14 de noviembre, convocó al responsable de la entidad para reunirse brevemente para que puedan acordar lo conducente y establecer medidas a seguir para llevar a buen término dicho proceso. Más temprano, el mismo día, a través de una entrevista telefónica a Expansión, Ricardo del Valle confirmó que sobrecargos serían afectados y estimó que los recortes afectarían a entre ochenta y cien plazas, aunque precisó que las cifras eran prematuras y necesitarían hacer un análisis con la aerolínea. En la carta, el Grupo Aeroméxico destaca que su plan de organización administrativa anunciado esta semana está en concordancia con el primero anunciado al final de octubre, que prevé la optimización de su flota con el retiro de cinco aeronaves el próximo año, así como, por consiguiente, la cancelación de nueve rutas domésticas e internacionales. El objetivo principal de ambas medidas es adecuarse a los nuevos panoramas del mercado aéreo mexicano, obteniéndose un equilibrio a largo plazo. Entre las medidas anunciadas el martes por la noche por el comité ejecutivo de la aerolínea a través de un memorándum interno para sus más de diez mil colaboradores, están la optimización en su estructura administrativa con la eliminación de posiciones y reubicación de otras, además de la reducción de iniciativas adicionales ofrecidas a sus empleados, como viajes, capacitaciones, eventos y cualquier proyecto no crítico para la operación del grupo. En un primer momento, según la aerolínea, sólo a su planta administrativa sería afectada por las medidas. Sin embargo, según información de fuentes cercanas al Grupo Aeroméxico recogidas por nuestra sala de redacción, la medida podría extenderse también al sector operativo -lo que se concreta- y en último caso, en una nueva optimización de flota, que se sentirá más fuerte en Aeroméxico Connect. En total, se estima que en este primer momento, doscientos empleados en diferentes niveles serán afectados por la reducción de personal, como confirmó Aeroméxico sin proporcionar más detalles. Este jueves 15 de noviembre, los ejecutivos de la aerolínea se reunirán también con la Asociación Sindical de Pilotos Aviadores de México (ASPA). De este modo, Aeroméxico se convierte en la tercera aerolínea nacional a recurrir al recorte de empleados para reducir costos operativos. La primera de ellas, Interjet, que despidió a cerca de quinientos empleados vinculados directamente a la operación del Sukhoi Superjet y la más reciente, Aeromar, que como publicamos con exclusividad en octubre, dimitió ocho primeros oficiales y dimitirá quince más en enero. Fonte: Transponder 1200
GHIM-LAY YEO WASHINGTON DC Latin carriers have quarter to forget Profits during seasonally weak three months further hit by currency weakness, industrial action and rising fuel costs Latin American airlines felt the pain of currency depreciation and higher fuel prices in the second quarter, as weakness in certain pockets of the region compounded the difficulties in an already seasonally challenging period. Combined operating profits across Latin America's seven listed airlines tumbled 80% to around $44 million, down from $255 million in the second quarter of 2017. On a net basis, four Latin American airlines ended the second quarter of 2018 in the red: Azul, Avianca, Gol and LATAM. Latin American airline executives pointed to currency weakness in Argentina, Brazil and Mexico, which has impacted demand for international travel from those countries. The Argentinian peso fell to a new low against the US dollar, and airlines with substantial operations out of the South American country saw that translate into fewer Argentinians travelling abroad. LATAM, the region's largest carrier, which has an affiliate in Argentina, says demand for flights to the Caribbean was hit by the weakness from Argentina, an important source market for the Caribbean. Argentina contributes about 11% of LATAM's overall revenue. The observation of weaker Caribbean demand was mirrored by Avianca chief executive Hernan Rincon, who said the airline also saw weakness in Caribbean flights from Brazil via its Bogota hub. REVENUE SQUEEZE Argentina and Brazil recorded declines in unit revenue in the low teens for Panama's Copa Airlines, which saw its operating profit shrink 27% to $57 million in the second quarter, even though the airline was the most profitable among its peers in the period. Copa acknowledges its troubles in Argentina are partly self-inflicted, following a significant growth in capacity in the country after the airline industry was liberalised. Copa added Mendoza in late 2017 after an eight-year wait for route authorities, and will add its fifth Argentinian destination later this year, when Salta comes on board. The depreciation of the Mexican peso contributed to a challenging environment for the country's carriers, although Aeromexico fared significantly better than Volaris, whose international network relies heavily on the US-Mexico transborder segment. While Volaris recorded foreign exchange gains based on its US dollar monetary assets, which helped it produce a small net profit of Ps38 million ($2 million) in the second quarter, the airline reported an operating loss of just under $30 million. Besides currency concerns, labour strikes clouded Latin American airline profitability in the second quarter, with Brazil's airlines bearing the brunt of a fuel truck drivers' strike in May that cut off supplies to many airports. LABOUR WOES LATAM estimates that the trucking strike, along with a cabin crew strike in Chile, resulted in a $38 million impact on its operating result. Gol sustained R8 million ($2.1 million) of incremental operating expenses, and a R29 million impact on operating revenue. Azul, which has the largest network in terms of destinations in Brazil, says 37 airports it served ran out of fuel during the strike, causing a R57 million impact on its operations. The bulk of this – around R51.2 million – was due to lost revenue, while the remaining R5.8 million was additional expenses incurred. At Avianca, labour disputes also left a mark on second-quarter financials. The impact of a pilot strike has continued to linger, with the Star Alliance carrier incurring additional one-off expenses of $28.9 million in the period. Its operating profit declined 66.5% to $20.8 million in the period. A number of Latin American carriers took the proactive step of adjusting capacity for the remainder of the year, in a sign of prudence amid higher fuel prices and uncertainty over currency exchange. Avianca, Azul, Copa and LATAM all announced plans to trim capacity for 2018, while Aeromexico and Gol say they have reduced growth for 2019. Despite the less than stellar second-quarter results, Latin America's airlines appear more optimistic about the third quarter. Carriers with larger international networks, such as LATAM and Avianca, point out that they have continued to see strength in demand for flights to Europe and North America. Azul says near-term demand in Brazil, the region's largest economy, is promising in the second half of the year. "We feel good about the demand environment," said the airline's chief revenue officer, Abhi Shah, in early August. https://reader.flightglobal.com/publications-dist/1264/81157/1963/19331/article.html