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GOL Expands GOL+ Product


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GOL Expands GOL+ Product and Alters Domestic


Supply Projection for 2014






Published on Tuesday, 25 February 2014 17:24






a89cbde5736ae3ee7862e90d4206380a.jpgGOL Linhas Aéreas Inteligentes S.A. (BM&FBOVESPA: GOLL4 and NYSE: GOL), (S&P: B, Fitch: B-, Moody's: B3), the largest low-cost and low-fare airline in Latin America, hereby announces that 80% of its fleet will have more space between seats by May. The aircraft identified as GOL+ assure greater comfort and an even better flying experience. The Company will have 33 aircraft under the new standard by Carnival and 107 by the time the World Cup begins.

Under the new configuration, B737-800 NG aircraft will have 177 seats. Rows two to seven, on the right, and three to seven, on the left, will be identified as GOL+Conforto. The distance between these rows will increase from 30 to 34 inches (86.3cm) and the seat recline will increase by 50%. In the other rows, the distance between seats will increase from 30 to 31 inches (78.7cm).

The B737-700 NG model will have 138 seats and the GOL+Conforto seats will be in rows one to seven on both sides. In the other rows, the distance between seats will increase from 29 to 30 inches (76.2 cm).

The decision was taken three months after the Company implemented GOL+ on the Rio-São Paulo shuttle. "The product has exceeded our expectations. During this period, demand for GOL+Conforto seats has increased by 50%. We identified an effective satisfaction among corporate clients and holders of the SMILES Diamante card," declared Paulo Miranda, GOL's Head of Products. "We are leaders in terms of flights on time and have been recognized by ABRACORP, the Brazilian Travel Agents' Association, as the airline that transported most corporate clients in 2013. By offering greater comfort, we are underlining our commitment to providing the best flying experience."

With this positioning, at the end of 2014 GOL will have the highest supply of category A seats (an ANAC standard, Brazil's Civil Aviation Authority), equivalent to 42% of the market total.

This alteration is part of a process of standardization and generation of operational efficiency gains. The implementation of the new network in 2013 resulted in a more efficient distribution of routes served by B737-700 NG and B737-800 NG aircraft, based on each route's load factor. In addition, as of now the Company will only have one type of configuration for each aircraft model instead of the more than 30 existing configurations.

As a result of the new configuration, GOL announces an alteration in its projection of domestic supply (ASK) for 2014, previously of 0% to a range between -3% and 0% variation in relation to the previous year.



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