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a cia britanica Monarch esta' pra demitir 1000 empregados e transformar-se em cia Low Cost


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http://www.theguardian.com/business/2014/aug/18/monarch-airlines-cut-1000-jobs-take-off-low-cost-carrier

 

Monarch-Airlines--008.jpg

 

British holidays airline operator Monarch Group is to shed 1,000 jobs, cutting the airline's workforce by a third by closing its charter operations and reinvent itself as a scheduled European budget airline.
Monarch, privately owned by the Mantegazza family, said it would scrap its charter flights business to focus on the scheduled European market, repositioning itself as a smaller rival to Europe's biggest low-cost carriers Ryanair and easyJet.
A source familiar with the situation said that Monarch could reduce its staff numbers by around a third, cutting 1,000 jobs, and reduce aircraft numbers to 30 from its current 42 as part of the shakeup.
Monarch said last week it hopes to complete its transformation to become a scheduled low-cost carrier by the time a new narrow-bodied aircraft fleet of 30 Boeing 737 MAX 8s start entering service in 2018.
Monarch, based at London Luton airport and with a route-offering focused on holiday destinations, ordered the 30 jets last month, ditching its current supplier Airbus.
The company, which promoted its former airlines unit managing director Andrew Swaffield to group chief executive in July, said on Monday that the strategic review had still not yet been completed.
"That review is ongoing and further announcements will be made upon its conclusion or as otherwise appropriate," it said.
Low-cost airlines are better at weathering a European short-haul market in which rising capacity is pressuring prices than their more traditional rivals. Monarch said last December that the environment was tough and would get tougher.
As well as easyJet and Ryanair, Monarch also competes against low-cost carrier Norwegian, which has expanded at London's Gatwick airport, and Spain's Vueling, owned by British Airways parent IAG, among others.
It said it would move to scheduled-only flying from summer 2015, with scheduled only flights already accounting for 85% of its operations. Its charter operations include some long-haul flights to Florida and the Caribbean as well as Goa in India, and Gambia.
:resumo:
- essa cia Monarch esta' para demitir um terço de sua mao de obra, ou seja, 1000 empregados,
- ela também deixara' de ser cia charter para passar a ser cia low cost,
- vai fazer concorrencia contra a Ryanair e easyJet,
- de 42 avioes, vai reduzir para 30,
- em teoria começara' a ser cia low cost somente em 2018 quando começara' a receber os 30 B-737 MAX
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O mercado de charter (Condor/Thomas Cook, Monarch, TUI, Air Transat...) está ficando pequeno. Há mudanças de paradigmas, pessoas usando as LCLF para planejar as viagens, a full services e LCLF oferecendo serviços charteres e a crise no mercado europeu são alguns dos fatores.

 

Para Monarch é melhor ser uma low cost pequena e eventualmente oferecer charter, que uma charteira pura. Essas empresas já tem certo know-how de custos baixos e conhecem o cliente sensível no preço.

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Morria e não imaginava que a Monarch era uma cia charter!

 

 

A Monarch é uma das mais antigas charters europeias, criada em 1967. É conhecida pelo seu prestigio e tratamento de excelência oferecido aos passageiros.

 

Infelizmente, morre assim uma das últimas grandes companhias charters que marcaram uma época de ouro em que todo o sul da Europa beneficiou dos "tour packages" dos turístas ingleses que massificaram o turismo de praias mediterrânicas.

 

Abraços

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