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[INGLÊS] Four Seasons oferece Round the World em seu B757 VIP


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Exclusive Look Inside the Four Seasons’ New Private Jet
Here’s what you get for an $119,000 around-the-world ticket
Spending three weeks touring the world’s wonders and staying in five-star hotels is better by private jet—right?

Well, naturally. But the Four Seasons is hoping that up to 52 passengers will pay $119,000 each for the round-the-world honor on their shiny new plane. Before it took off on its maiden voyage (a shorter 16-day “Backstage With the Arts” tour round Europe’s highlights), we snuck aboard at Paris's Le Bourget airport to get a first look at the multimillion-dollar conversion and find out just how it's seeking to change the face of luxury group tours.

Private access to the Four Seasons' jet.
Photographer: Jennifer Parker/Bloomberg Business
The Plane

Let’s make this clear: The Four Seasons’ jet is no Gulfstream—it’s a reconfigured Boeing 757-200ER leased by TCS World Travel (a luxury tour operator) from TAG Aviation (which provides pilots, maintenance) and operated under the Four Seasons flag as an entrée to extravagant group excursions. And it looks downright sexy in its new shade of metallic black.

The interior went from 233 standard-size seats to 52 lie-flat seats in a 2-by-2 configuration. Each seat stretches 6.5 feet, with ample aisle and legroom, and offers 78 inches of personal space. Overhead bins are nearly double their original size (now fitting 189 bags) but take up less headspace by tucking up into the crown of the fuselage. A new bi-color LED lighting system creates a clean, calm mood in shades of violet white and soft blues.


The white leather seats, designed by Italian craftsmen Iacobucci, lie flat and extend out to 6.5 feet.

Photographer: Jennifer Parker/Bloomberg Business

TCS’s president Shelley Cline declined to disclose specific financial details but noted that a typical commercial refit would cost around $15 million—and this was not a typical refit. “To meet the service and design standards of the Four Seasons, we have done significantly more work,” she wrote via e-mail.


The Four Seasons' private Boeing 757, which stretches 115 feet in length, takes to the skies

Source: Four Seasons via Bloomberg
The Experience

Four Seasons has been offering private jet experiences with TCS since 2012, but it’s the first private jet fully branded to the resort company, giving them much more control over service and logistics than they had chartering other people’s planes.

The idea is to apply the famous service standards of their hotels at 35,000 feet.

There are, at minimum, 21 hotel-trained crew and staff on board each Four Seasons flight, including three pilots, two engineers, a "journey manager" (travel coordinator), a concierge, and an executive chef. A physician and a photographer also come along, when adventurous itineraries—such as diving the Maldives' coral reefs or game watching in the Serengeti—require it.


Four Seasons flight attendants Lana Reynolds (left), and Kimberly Benton.

Photographer: Jennifer Parker/Bloomberg Business

Itineraries are planned to avoid long hauls. On around-the-world tours, flight times range from 3.5 hours to 8 hours, with an average of 6 hours, excluding short "hopper flights," such as Istanbul to Ephesus or Mumbai to Agra. Essentially it’s an all-first shuttle from one Four Seasons resort property to the next, shielding you from ever having to manage a single travel hassle yourself. All accommodation, meals, drinks, ground transportation, and even custom excursions are inclusive.

"I've been in prettier jets and smaller jets," Patricia Davidson, a guest on the jet's inaugural tour. She regularly charters Sunwest and NetJets but points to the guest services here as the selling point. "Visas, insurance, and itineraries were all organized with swift precision. No request went unanswered—and they were kind, respectful and playful."


Petrossian caviar is served anytime on the Four Seasons jet.

Photographer: Jennifer Parker/Bloomberg Business
The Food

That playfulness is apparent when meeting executive chef Kerry Sear, who considers the jet his restaurant in the sky.

Four Seasons chefs at the hotels provide local ingredients, which are cooked fresh in the air with an aviation-code steam oven. (Typical commercial jet-style convection ovens can only reheat, leading to typically bad in-flight meals.) Sear chats to guests during the flights and learns their preferences, then coordinates with chefs on the ground to make sure patrons get what they want in the air.


In-flight dining option: pan-seared branzino with lobster

Source: Four Seasons via Bloomberg

"I have to do something cool for this level of luxury—which is really all about choice," saya the chef, who was previously F&B director at Four Seasons Seattle. With his salt-and pepper goatee and humble demeanor, you kind of want to have a beer with him. And guests do. "I had a guy who just preferred Coors Light, even though we serve these lovely wines. So we stocked the plane for him, and we had a few. Why not, if it makes him happy?"


Dark chocolate elephant and macaron gifts for guests, by Chef Kerry Sear.

Source: Chef Kerry Sear, TCS World Travel via Bloomberg

On the upscale à la carte menu, Petrossian caviar and Dom Pérignon champagne are anytime staples. But surprise dishes rotate, depending on your itinerary. Just returning from Kona, Hawaii? You might have fresh lobster salad sprinkled with macadamia nuts. Just made friends with elephants in Thailand? A dark chocolate elephant is on board waiting to greet you. It’s “airplane food” as much as typical in-flight snacks are smoked salmon canapés, fresh fruit kebabs with passion fruit sauce, or pristine petit fours.

The Seats

Sleep. That ever elusive siren, for which travelers will pay obscene amounts, seems achievable on beautifully constructed, white leather seats.

(Sadly, I didn’t actually get to join these high-flyers on their European adventure—corporate policy doesn’t permit that sort of thing—but my Le Bourget tarmac tour provided hands-on intel.)

The seats are designed by Iacobucci, a favorite Italian craftsman also found aboard Lear, Gulfstream, and Cathay Pacific jets, and the seats slide smoothly and quietly from sitting upright to lying flat at a touch of a button (clearly marked on a personal control panel). Tray tables are topped in dark shellacked wood, with a roomy surface that can easily handle a heavy laptop or formally set, three-course meal. Against the white of the plane, the wood gives the interior a kind of high-speed yacht feel.

Tableware set on the Four Seasons' private jet.
Source: Four Seasons via Bloomberg

Yet somewhat disappointingly, there is no partition or privacy to protect you from unwanted chit-chat—or snoring from the robber baron next door. With two seats on each side of the aisle, these are not the enclosed enclaves of Air France's La Premiere class or Etihad's on-board bedrooms.

In fact, the ethos here is more communal in general. There may not be purpose-made social areas, such as an A-380 bar/lounge, but with three pilots on board, one is always free to chat with guests, as they are with each other. Flying with Four Seasons is a choice to meet, socialize, and share adventures with new people.

"We didn’t sleep much on the flights, because we were always having much too much fun drinking champagne and giving our neighbors nicknames,” said passenger Davidson. An interior designer from Calgary, she booked the trip to celebrate her 55th birthday and wound up forging new friendships. "We loved our space and all of the people who were surrounding us."

Guests receive their own personal Bose headphones, leather travel journal, iPad Air, and Mongolian cashmere blanket.
Source: Four Seasons via Bloomberg
The Loot

When you take your seat, you'll find serious stash: Bvlgari toiletry kit, cashmere blanket, Bose noise-canceling headphones, and a custom-made leather travel journal by Moleskin with matching ballpoint pen. Each guest also receives an iPad Air 2 in advance of the trip, on which you can preload music and movies as a personalized entertainment system. They’re all yours to keep.

Best part: There’s free Wi-Fi—unlike the actual hotel properties you’ll sleep at. High-speed isn’t guaranteed, but guests can visit any website and send e-mails; they just can’t stream video content while on board to ensure a good connection. (Instead, a select library of both new and contemporary films and TV shows is available to download.) Taking the tech-forward cue from newer planes, the in-flight entertainment here is as good as any.

As for the toiletries, Bvlgari is a Four Seasons favorite. And rightly so; the "au thé vert" body lotion has a very light perfume and a heavy, smooth consistency.

Women's Bvlgari toiletry kit, valued at $100.
Photographer: Jennifer Parker/Bloomberg Business

Women’s kits come in a white bag and include hand cream, lip balm, refreshing towels, face emulsion cleanser, hand sanitizer, breath mints, and a dental kit. The men's kits, in black, are essentially the same with the addition of aftershave balm and gel. Each comes with a soft and pillowy black-and-gold sleeping mask, as well.

The kits are small, though—even if reportedly costing $100 each—and provided twice, once at the beginning and then halfway through the journey, instead of on each leg. Run out of dental floss? An additional supply is always available. Just don’t leave your own supplies at home.

The cozy, fullsize Mongolian cashmere blanket almost makes up for this slight, but it's such a bright shade of orange, it will either keep you awake or invariably clash with your outfit.

Room for Improvement

Unlike the epic five-star commodes you can expect on the ground, the four bathrooms on board are coach-class tiny. As bright and clean, custom-designed, and suffused with Bvlgari green tea air freshener they may be, there was no wow moment here. Also a tick in the “con” column: paper towels instead of cloth. Not a big deal in the grand scheme, sure, but it’s the small details that really send luxury over the top.


The bathroom on-board the Four Seasons' Boeing 757.

Photographer: Jennifer Parker/Bloomberg Business

"We are obsessed with space and giving our guests as much as possible. Even the most luxurious private jet has only so much room to work with," explained Dana Kalczak, Four Seasons' vice president for design.

True, there are limits. Namely: aviation law.

Four Seasons’ 757 is a commercial jet as far as airport regulators are concerned, which means you're lucky if you get to board this plane from a swank private landing and can strut like James Bond straight on to the tarmac. Pilots land in smaller civilian airports—avoiding mammoths such as Heathrow—wherever possible. So in Los Angeles, London, Paris, and Mumbai, guests are golden; Sydney and Tokyo, not so much.

If a private airport isn’t possible, Four Seasons arranges for expedited security lanes, and the jet is ready for boarding as soon as you clear security. So there’s no need to arrive three hours early and hit the lounge like the rest of us plebs (which may or may not be a benefit given some of the new lounges).

Flying the Four Seasons jet, you’re also still bound by those 3-1-1 no-big-liquids carry-on commercial security rules, which renders the spaciously redesigned overhead bins a little moot.


Newly designed overhead bins on the Four Seasons jet are nearly twice the size of those on a standard Boeing 757.

Photographer: Jennifer Parker/Bloomberg Business

Sure you don’t have to be shy about bringing that Louis Vuitton trunk—this plane can handle it—but you still need to check bags. For the risk-averse, that’s worth noting, even if we can't imagine an item going missing.

These less-than-luxe details, however, aren't stopping guests from booking. The nextAround the World Tour, scheduled in August—nine stops from Seattle to New York via Asia—is already sold out. Next year, the 24-day itinerary jumps to $132,000.

Correction: A previous version of this article stated the plane was a "jumbo" jet. It's in fact a mid-sized, narrow-body aircraft.


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Ano passado veio uma operadora chamada Latitudes Turismo apresentando uma viagem que será feita em março do ano que vem. Valores semelhantes, em torno de US$ 110mil por pessoa, com hotéis 5*, traslados, passeios e sequer preocupação de fazer checkin, já que eles retiram as malas do quarto de um hotel e entregam no proximo após o voo de B757 full first class alocado.



se bobear é o mesmo!



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Realmente parando pra pensar nao sai tao caro, mas isso e para um nicho de mercado bem selecionado.

O Interno desse 757 ta show de bola.

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  • 3 weeks later...
18/05/2015 20:43

Conheça o novo avião para uma viagem de luxo pelo mundo

Jennifer Parker, da Bloomberg

Para passear durante três semanas pelas maravilhas do mundo e se hospedar em hotéis cinco estrelas, o melhor seria viajar com um avião particular, não é mesmo?

Sem dúvida. Mas a empresa hoteleira Four Seasons está esperando que 52 passageiros desembolsem US$ 119.000 cada pelo privilégio de dar a volta ao mundo no seu novíssimo avião.

Antes de o avião decolar em sua viagem inaugural (o tour “Backstage With the Arts”, “Nos bastidores das Artes”, em tradução livre, de 16 dias pelos pontos de destaque da Europa), entramos sorrateiramente no avião no aeroporto Le Bourget, de Paris, para ter uma primeira ideia da transformação multibilionária e descobrir o quanto se pretende mudar nos tours de luxo em grupo.

O avião

Vamos deixar isto claro: o avião do Four Seasons não é um Gulfstream — é um jumbo, um Boeing 757-200ER reconfigurado, alugado da TAG Aviation (que fornece pilotos e manutenção) pela TCS World Travel (uma operadora de turismo de luxo) e operado com a bandeira Four Seasons como uma entrada para excursões extravagantes em grupo.

E ele ficou francamente sexy com seu novo tom preto metalizado.

No interior, os 233 assentos de tamanho padrão foram substituídos por 52 poltronas completamente reclináveis, dispostas em filas duplas de cada lado.

Cada assento ganha 1,98 metro, com um corredor amplo, muito espaço para as pernas e 198 centímetros de espaço pessoal.

Os compartimentos superiores de bagagem são quase duas vezes maiores do que eram (e agora comportam 189 volumes), mas ocupam menos espaço sobre a cabeça porque se encaixam na coroa da fuselagem.

Um novo sistema de iluminação LED bicolor cria um ambiente clean, tranquilo, em tons lilás e azul claro.

A presidente da TCS, Shelley Cline, não quis revelar detalhes financeiros específicos, mas observou que um reequipamento comercial normal custaria cerca de US$ 15 milhões — e isso não foi um reequipamento normal —.

“Para seguir os padrões do Four Seasons de serviços e design realizamos um trabalho muito maior”, escreveu ela em um e-mail. ​

O Four Seasons vem oferecendo serviços em aviões particulares com a TCS desde 2012, mas esse é o primeiro avião que carrega em sua totalidade a marca da empresa hoteleira, o que dá a ela muito mais controle sobre o atendimento e a logística do que antes, quando alugava aviões de outros.

A experiência

Há, pelo menos, 21 tripulantes e funcionários a bordo com treinamento hoteleiro em cada voo Four Seasons, incluindo três pilotos, dois engenheiros, um “gerente de jornada” (coordenador de viagem), um concierge e um chef executivo. Um médico e um fotógrafo também viajam quando passeios mais aventureiros – como mergulhar pelos recifes de corais das Maldivas ou observar animais selvagens em Serengueti – requeiram.

Os chefs dos hotéis Four Seasons fornecem ingredientes locais, que são preparados no ar com um forno a vapor conforme as regras de aviação. (Os fornos de convecção estilo avião comuns só podem esquentar os alimentos e por isso as refeições nos aviões costumam ser ruins).

O chef executivo Kerry Sear conversa com os passageiros durante os voos para saber as preferências de cada um, depois coordena com os chefs em solo para garantir que os clientes tenham o que desejam a bordo.

As poltronas

Uma boa noite de sono. Aquele sonho inalcançável, pelo qual os passageiros pagam quantias obscenas, parece possível nessas poltronas de couro branco e muito bem feitas.

(Infelizmente, eu não pude viajar com esses passageiros de alto nível na aventura pela Europa – a política corporativa não permite – mas minha turnê no solo do Le Bourget me deu informações práticas).

As poltronas foram projetadas por Iacobucci, um artesão italiano cujas criações também estão a bordo de aviões Lear, Gulfstream e Cathay Pacific.

Com suavidade e sem fazer barulho, elas se reclinam completamente com o toque de um botão (claramente visível no painel de controle pessoal).

As mesinhas são revestidas de madeira envernizada e têm espaço para acomodar com facilidade um laptop pesado ou uma refeição de três pratos. Em contraste com o branco do avião, a madeira dá a sensação de um iate de alta velocidade.

No entanto, os assentos são, de certo modo, decepcionantes. Não há separação ou privacidade que te proteja de um bate-papo indesejado – ou dos roncos – do ricaço ao lado. Com duas poltronas de cada lado do corredor, eles não têm nada a ver com os ambientes fechados da classe La Première, da Air France, ou com os quartos particulares a bordo da Etihad.

O dinheiro

Ao sentar-se, você vai encontrar um verdadeiro estoque: kit de toalete Bvlgari, colcha de cashmere, fones de ouvido com cancelamento de ruído e um diário de viagem personalizado com capa de couro da Moleskin, com uma caneta esferográfica combinando.

Antes da viagem, cada passageiro recebe um iPad Air 2 para carregar músicas e filmes em um sistema de entretenimento personalizado. Você pode ficar com tudo depois.

O melhor: tem wi-fi grátis – ao contrário dos hotéis onde você vai dormir.

Não há garantia de alta velocidade, mas os passageiros podem acessar qualquer site e enviar e-mails; só não podem assistir a vídeos por streaming a bordo para garantir uma boa conexão. (No entanto, há diversas opções de filmes e programas de TV, novos e contemporâneos, disponíveis para baixar). Seguindo a deixa do foco em tecnologia dos aviões mais novos, o entretenimento a bordo é igual a qualquer outro.

Espaço para acomodar melhorias

Ao contrário das comodidades cinco estrelas que você espera encontrar em solo, os quatro banheiros a bordo são tão pequenos quanto os de qualquer classe econômica.

Por mais limpos e brilhantes, personalizados e impregnados de ambientador Bvlgari de chá verde que forem, eles não impressionam muito. Outro ponto em contra: toalhas de papel ao invés de tecido. É claro que isso não é grande coisa no contexto geral, mas é nos pequenos detalhes que o luxo se supera.

“Estamos obcecados com o espaço e o desejo de oferecer a nossos hóspedes o máximo possível. Até o mais luxuoso avião particular tem um espaço limitado”, explicou Dana Kalczak, vice-presidente de design do Four Seasons.

É verdade, existem limites. Ou seja: leis de aviação.

O 757 da Four Seasons é um avião comercial de acordo com os reguladores de aeroportos, o que significa que você terá sorte se conseguir embarcar em uma pomposa pista particular e puder pavonear como James Bond diretamente no asfalto.

Os pilotos pousam em aeroportos civis menores – e evitam monstros como Heathrow – sempre que possível.

Por isso, em Los Angeles, Londres, Paris e Mumbai, os passageiros são de ouro; em Sidney e Tóquio, nem tanto.

Se não for possível utilizar um aeroporto particular, o Four Seasons organiza pistas rápidas de segurança e o avião está pronto para o embarque assim que você passar pelos controles.

Por isso, não é necessário chegar com três horas de antecedência e ficar na sala de espera com o restante dos plebeus (o que poderia ou não ser uma vantagem, tendo em vista algumas das novas salas de espera).

Ao viajar no avião da Four Seasons, você também deve cumprir as regras de segurança relativas ao tamanho das bagagens de mão e à restrição de líquidos dos voos comerciais, o que faz com que aqueles novos e espaçosos compartimentos superiores sejam um tanto inúteis.

Esses detalhes não tão luxuosos, no entanto, não estão impedindo os clientes de reservar suas passagens.

O próximo Around the World Tour (Tour de Volta ao Mundo, em tradução livre), programado para agosto – nove destinos de Seattle a Nova York, passando pela Ásia – já está esgotado. No ano que vem, o itinerário de 24 dias vai custar US$ 132.000.
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Foi corrigido na matéria original, quase um mês atrás.


Correction: A previous version of this article stated the plane was a "jumbo" jet. It's in fact a mid-sized, narrow-body aircraft.
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