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MAS to axe unprofitable routes


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By B.K. SIDHU

bksidhu@thestar.com.my

 

 

PETALING JAYA: Malaysia Airlines (MAS), which will be relocating its headquarters (HQ) from Subang to KL International Airport (KLIA) in February next year, will cut several routes including those to Dubai, Johannesburg, Buenos Aires and Cape Town, in a bid to reduce costs, sources said.

The sources added that MAS would no longer rely on Kota Kinabalu as a hub and would cut flights out of the Sabah capital to destinations such as Haneda, Seoul and Osaka.

In February, MAS would stop flying to Johannesburg, Cape Town and Buenos Aires, they said. As for the pullout from the Dubai sector, this will be done gradually, first with the reduction of weekly flights and those via Karachi and Damman.

 

“These are seen as critical routes that do not bring in the yields or are highly competitive, and the best way to bring down costs is to axe the unprofitable routes first,'' said a source.

The sources claimed that the airline might add Abu Dhabi as a destination in place of Dubai, a route served by Emirates several times weekly, but whether it was a wise move would remain to be seen as Abu Dhabi is an equally competitive route.

The sources added that choosing Kota Kinabalu as a hub was not a strategic move in the first place and now the airline had to reverse the decision. This is the second time that MAS has abandoned the idea of using Kota Kinabalu as a hub. The first attempt was in 2003.

MAS is currently conducting a review of its entire route network and sources claimed that there would be more route cuts. However, new destinations and frequencies will be added to those that bring in the yields.

“They should focus on areas that gives them good yields instead of trying to fly to destinations just for the sake of having linkages. Gone are the days when connectivity was a must, now the focus should be on making money rather than community service,'' said a source.

On the move to KLIA, which will be its second HQ shift in a decade, it is intended to consolidate its administrative operations in one location rather than maintain several. Currently, MAS operates from five places three at Subang and two at KLIA. The move will reduce the number of locations to three two in Subang and one in KLIA.

The new administration and headquarters will be located at the South Support Zone at KLIA. However, the Firefly turboprop operations, engineering and maintenance (E&M) as well as the Malaysia Airlines Academy will remain at Subang. The E&M division needs to stay at Subang because it has three hangars in that location and it would cost too much to relocate them.

“The move may be good for the airline as it wants to consolidate its operations and bring down costs, but it will be a costly affair for employees, whose travelling cost will rise along with their travelling time.

“The last shift was from Jalan Sultan Ismail to Subang. The question is, with the advent of technology, is there really a need to consolidate the operations to KLIA/LCCT... unless there is a plan to sell the land in Subang or even develop it?'' asked a source.

According to its annual report, MAS has 32 office and workshop buildings at Subang which covers 4.6 million sq feet and the net book value of the assets is RM233mil.

http://biz.thestar.com.my/news/story.asp?file=/2011/11/10/business/9873222&sec=business

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Até que enfim! A rota era mais por prestígio que por necessidade, a entrada da SAA no JNB-EZE dividiu o pouco que já tinha. Apesar de não citar, creio que a concorrência interna com a Air Asia fez ela abandonar Kota Kinabalu.

 

Não lembro se nos últimos anos a MAS estava lucrando, mas há uns 7-8 anos era uma máquina de perder dinheiro e só foi salva quando fizeram uma reestatização branca. Ela tenta ser uma Singapore mas esquece dos custos, Malásia não é Cingapura.

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Malaysia Airlines Cancels Pakistan/UAE/South Africa/Argentina/Dammam Service

by JL

 

 

 

4th Update at 1235GMT 10NOV11

 

Malaysia Airlines has rolled out planned network reductions for service to Pakistan, UAE, South Africa, and Argentina, as well as Dammam in Saudi Arabia.

 

Details:

 

Kuala Lumpur – Dubai Cancelled from 15NOV11

MH162 KUL1400 – 1730DXB 332 257

MH163 DXB1855 – 0605+1KUL 332 257

 

Kuala Lumpur – Dubai – Dammam Cancelled from 13JAN12

MH154 KUL2359 – 0330+1DXB0515+1 – 0540+1DMM 332 25

MH155 DMM1455 – 1710DXB1855 – 0605+1KUL 332 36

 

Kuala Lumpur – Karachi – Dubai Cancelled from 01DEC11

MH160 KUL1240 – 1545KHI1645 – 1800DXB 330 14

MH161 DXB1915 – 2210KHI2320 – 0800+1KUL 330 14

 

For Dubai service, frequency is gradually reduced and then terminated.

15NOV11 – 30NOV11 Reduce from 7 to 4 weekly

01DEC11 – 12JAN12 Reduce from 4 to 2 weekly

13JAN12 - Cancelled

 

Kuala Lumpur – Johannesburg Cancelled from 01FEB12

MH203 KUL0120 – 0550JNB 772 246

MH204 JNB1340 – 0610+1KUL 772 246

 

Kuala Lumpur – Cape Town – Buenos Aires Cancelled from 01FEB12

MH201 KUL0120 – 0650CPT0835 – 1245EZE 744 37

MH202 EZE2320 – 1215+1CPT1345 – 0700+1KUL 744 37

 

The airline launched service to South Africa roughly 20 years ago.

 

 

 

Fonte: Airlineroute.net

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uma pena o voo de EZE

 

eu quando fui para BKK cogitei seriamente pegar esse voo via EZE/CPT/KUL

 

mas com a Air China ficou mais barato, via MAD/PEK

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Até que enfim! A rota era mais por prestígio que por necessidade, a entrada da SAA no JNB-EZE dividiu o pouco que já tinha. Apesar de não citar, creio que a concorrência interna com a Air Asia fez ela abandonar Kota Kinabalu.

 

Não lembro se nos últimos anos a MAS estava lucrando, mas há uns 7-8 anos era uma máquina de perder dinheiro e só foi salva quando fizeram uma reestatização branca. Ela tenta ser uma Singapore mas esquece dos custos, Malásia não é Cingapura.

 

Air Asia já é dona de um percetual da Malaysia, Tony Fernadez e sua equipe querem lucros com a Malaysia.

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uma pena o voo de EZE

 

E com mais este corte, depois da Qantas, EZE perde mais uma gde cia intercontinental...a partir de 2012, so tera a Air Europa fora da AL que nao voa para GRU nem GIG....o que ainda lhe "salva" sao os voos para AKL-SYD com a grande AR... :rotflol:

 

Falando serio agora, CPT, a cidade mais turistica da Africa do Sul (e do Sul da Africa) fica sem ligacao direta com a Am. do Sul....sera que a SAA nao poderia realocar suas 4 freq de 332 para GRU-CPT, fazendo um acordo com a TAM para servir o resto do continente, aproveitando do numero crescente de Brasileiros naquele pais...

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Malaysia Airlines Reopens Reservation on UAE/Pakistan/South Africa/Argentina/Dammam Service

 

by JL

 

Update at 1005GMT 10NOV11

At time this post goes to press, Malaysia Airlines has reopened reservation for service to Buenos Aires, Cape Town, Dammam, Dubai, Johannesburg and Karachi.

These routes were due to be gradually cancelled between Nov 2011 and Feb 2012.

 

The airline Zero’d out all booking classes for these destinations since Thursday around 1100 local time (10NOV11) in Malaysia in the GDS, hours after report issued by Malaysian media “The Star“, saying that the airline will cancel these unprofitable destinations.

As always this site will keep close attention to the status of these routes for the next couple of weeks.

ScreenShot127.jpg

 

 

http://airlineroute.net/2011/11/11/mh-11nov11update/

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