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Doug Parker: The new American Airlines’ livery is “an integration issue”


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Doug Parker: The new American Airlines’ livery is “an integration issue”

 

American Airlines‘ (Dallas/Fort Worth) new 2013 livery was approved by the current AA management team headed by CEO Tom Horton who is leaving soon. This new look was apparently not approved by the current US Airways CEO (and the upcoming new American CEO) Doug Parker. Parker has called the new American livery a merger “integration issue” according to this article and interview by Skift Travel IQ. In other words, this new livery (above) could be short-term as it will soon be associated with the old (outgoing) AA management team. What changes (if any) to this new design created by Futurebrands will be now determined by the new American-US Airways integration team.

 

Source: worldairlinenews.com

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Podiam fazer uma mistura da pintura da US com a nova da AA.

 

Nos folders a AA mostra sempre os aviões prateados, bem próximo ao do que era antes, mas na real são mais polidos que os da NWA p. ex.

 

E a mesma FutureBrands que fez uma pintura satisfatória da AA foi a responsável pela nova da AR.

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Interessante ouvir isso do CEO da US Airways. Aqui nos EUA, os comerciais sobre a fusao mostra uma animacao no final com a logo da US AIrways e a logo da AA se fundindo e formando a nova logo da AA. Dá um noção de que a nova logo da AA veio de um acordo das duas logos antigas.

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